Start with the end in mind

Your boss really wants to make their numbers this quarter. They are willing to do, and ask you to do, just about anything to get there.

But what they want even more, often without knowing it, is to have a good reputation and a good job for the next few decades. Humans are bad at long-term thinking.

The best thing you can do for your boss is first to help them understand their vested interest in the long-term. Then you can offer solutions for the coming quarter.