Of targets and measures

“When a measure become a target it ceases to be a good measure.” – Charles Goodhart

A measure brings a sense of calm, of grounding, of knowing where we are.

A target brings a sense of agitation, of shortcoming, of having to catch up.

There’s nothing wrong with having a target but it’s rarely a good measure.

It’s much better to measure the activities that will get us to the target.

And to resist the temptation to morph these measures into targets.

It’s about the process.

Focussing on the process allows us to be patient, yet to move swiftly.

The tortoise did win the race.

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