Building trust

There is only one right answer to 2 + 2. Any answer other than 4 is wrong.

In the world of laws, there are plenty of answers that are fair, just and reasonable under the circumstances. But each answer isn’t necessarily right at the exclusion of others.

In the ethics realm, things get even fuzzier. What is right is not even measured against an objective standard like the law. Two people who agree that a certain thing can be done will argue the question of whether it should be done.

As E&C professionals we must, of course, avoid the wrong answers. But we, and our business colleagues, must understand that there is no right answer.

The answer that builds trust is usually good enough.

HT to Seth Godin.

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