When I talk about the book Primed to Perform, I often say that the authors have cracked the code on how to build a compliant, ethical and performing culture.
The principles described in the book work in all types of organizations, from single-parent families to multinational corporations. And for organizations like mine with an already great culture, the science of total motivation allows us to measure the culture and seek continuous improvements.
I was thrilled to share the findings of Primed to Perform with my departmental colleagues yesterday. Everyone is getting a copy of the book and we will complete the group survey to create a baseline.
This is why I am an E&C professional: to bring out the best in everyone, always doing the right thing.
The Ethical Leader 