When you think of your work as an E&C professional, what comes to mind?
- “I can’t believe I’m getting paid for this!”
- “I truly believe in the purpose of my work.”
- “This work will open doors for me.”
- “I went to school for a job like this. It would be embarrassing not to work in this field.”
- “It’s a job and I need the money.”
- “I’ve been doing this job for so long I can’t even remember why I do it!”
The higher on the list your answer is, the better your performance is likely to be.
This is an important concept in a field where our goal is to influence behavior.