One word to greatness

I recently read the book Small Giants by Bo Burlingham. It tells the story of companies that chose to be great instead of big.

There is one word that is used so often in the book that I was surprised not to find it in the index. One word that tied all these companies together and made them great.

Care.

Care about what you do and why you do it, of course. But more importantly, care about the people you lead, whether they be your employees, customers or suppliers.

Those who feel cared for, who feel safe, bring their best self to work.

Hat tip to JC Glick for inspiring this post.