In a recent interview on Chicago Tonight, Kathryn Lofton of Yale University posited the following while discussing her new book Consuming Religion: “If you spend so much time doing something, doesn’t that begin to define who you are?”
The answer, of course, is yes. And when it comes to corporate culture, the key word in that question is doing. More and more organizations are thinking about culture, they are talking about culture, but they are doing very little, if anything.
To shape culture, you have to do things differently, and you have to do those new things consistently over a long period of time. Only then do those activities start defining the organization.
How much time is your organization actually spending on shaping its ethical culture?