Can we do this for everyone?

It’s the wrong question to ask when considering a new idea.

The answer will almost always be no, especially in a large organization.

When everyone had a BlackBerry, the person who asked for an iPhone was told no. Not because the iPhone wouldn’t work for that one person. It’s because the organization wasn’t set up to give everyone an iPhone. That question has killed more good ideas than we care to admit.

The same thing happens when you have a new idea about training your employees or conducting investigations or onboarding new E&C professionals. The trick is to experiment on the smallest group possible. Once you have measurable benefits, the better question becomes “How can we not do this for everyone?”

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