Identifying and communicating your organizational values is a good first step, but that alone is unlikely to affect your corporate culture.
The important step is to link each value to specific behaviors. What does “respect” mean in a hospital? What does it mean on the shop floor of a defense contractor? What does it mean for a truck driver? You must be as specific as possible. Define the behaviors, provide examples, write stories.
And then you must hold everyone accountable. If you tolerate behaviors that are not aligned with your standards, you will get the culture you deserve.
For a good example of behaviors supporting values, check out http://unitedbyvalues.utc.com/