Coxswain

Cambridge won The Boat Race a few days ago.

I’m not a rowing fan but I admire how rowing teams synchronize their efforts towards a common goal. If one rower is off, the team is unlikely to win. Therefore, the focus is on teamwork. The win will ensue.

The same applies to corporate culture. All the leaders and processes must be aligned towards ethical performance. Misalignment causes drag, which slows the business. Thus, the focus is on creating processes that generate the right cultural outcomes.

What process is ripe for change in your organization?

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