Seeing the unseeable

“We have seen what we thought was unseeable.”

These were the words of an astronomer during a news conference yesterday, prior to unveiling the first picture of a black hole.

To “see” this black hole, scientists used eight radio observatories located on four different continents for a period of 10 days. Then, they spent two years analyzing the data.

Those of us interested in corporate culture can draw a few parallels, as culture appears elusive at times: let’s observe culture from multiple vantage points, collect as much data as possible, and use the scientific method to draw conclusions.

My friends at Vega Factor have spent years doing just that. They call it the science of total motivation (ToMo for short) and they wrote a fantastic book about it. They literally have cracked the code on culture. For me, learning about ToMo was like seeing the unseeable. But it was more than that because once you see it, you can’t unsee it.

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