Kevin Kelly showed us that we could make a living with 1,000 true fans. If 1,000 people are willing to spend only $100/year on what we make (songs, paintings, books – and the ancillary t-shirts sales), then we will survive. More importantly, these 1,000 fans will tell everyone they know about us, generating additional income.
Kelly’s advice was aimed at artists and creators. I believe it applies to ethics & compliance professionals as well. If we can find enough true fans among the employees we serve, they will share our message with everyone they know. They key is to be good enough and to identify the right people.