The need to fit in

People want to fit in.

For centuries, if we didn’t fit in with the tribe, we could not survive. We lost access to food, shelter and fire. We had to fit in or die.

This instinct is still with us. And so we want to fit in with our family, with our friends, with our colleagues. This means that we’ll sometimes do things we don’t believe in just to be accepted.

This heightens the importance of corporate culture. If the culture tolerates small acts of cheating, lying and stealing, newcomers will soon understand what they need to do to fit in. Add the snowball effect, and eventually you have big acts of dishonesty.

Why not create a culture of trust, respect and integrity instead?

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