Scary tactics

Politicians do it all the time. They use fear to gain votes, dividing countries that would be greater if united.

E&C professionals should avoid these short-term gimmicks. They should instead seek to inspire and to unite employees. Dangling the possibility of massive FCPA fines in front of a foreign manager is unlikely to eliminate corruption in their country. We have a better shot if we show them that ending corruption can lift people out of poverty and save millions of lives.

As you sit down to create your next communication, consider whether you want to scare employees into good behavior or inspire them.

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