I don’t care about #national[blank]day

Look at any employee survey and the lowest-scoring category will be “communications”.

Companies respond by tasking their communications group to share what the company does. So we end up with countless articles about big wins, trade shows and #nationalinternday. And, not surprisingly, all this activity does nothing to improve the score at the next survey.

What employees really want to know is how the company does what it does (we would know that if we asked the right questions in the survey). What leadership should do is identify what employees are suspicious about and set out to explain how things really work.

Clear the air. Build trust. Provide peace of mind. And watch productivity go up.

Along with your survey score.

What are you suspicious about?

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