Give help when most needed

Typhoon Kammuri is currently devastating South East Asia.

When such a disaster hits, different businesses react differently. For example, some will triple the price of their bottled water while others will choose to give it away.

Today, imagine an unfortunate event that could greatly benefit your organization in the short term. How could you react to this event to provide short-term help to those in need and create long-term benefits for your organization?

Umbrellas are 50% off at Ikea when it rains.

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