Ten Cent Beer Night

Yesterday marked the 46th anniversary of Ten Cent Beer Night.

On that night, in an effort to draw more spectators to the game, the Cleveland Indians deeply discounted the beer sold at the stadium from 65 cents to 10 cents. Fans were limited to 6 beers per purchase but with no limit on number of purchases.

Not surprisingly, the crowd quickly became intoxicated and unruly. During the 9th inning, a riot erupted and forced the Indians to forfeit the game.

No matter how well crafted your incentive program is, it will never give you only the results you were seeking. There will also be unintended or undesirable consequences.

Your role as a leader is to see beyond the obvious.

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