Why land on the moon?

We all heard the story of the 1960’s NASA janitor who saw his job as helping mankind land on the moon.

The story is intended to show that any menial job can be elevated if part of a greater enterprise, that we can find meaning in purpose.

But even a goal like landing on the moon is meaningless if not tied to a greater purpose. Going to the moon was then seen as a way to understand our origins and secure our future. I don’t know about you, but if I had to sweep floors to further that vision, I would, and I would do it well.

So the question is: what vision is your organization offering today? Is it compelling enough to create ambitious goals? Can it rally your teams around focused projects? Can every employee find meaning in the unique tasks they are asked to perform?

And above all this, are you making the world a better place?

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