The invisible parachute

Imagine you are a Formula 1 driver.

You have a high-performing car, a skilled crew, and marquee sponsors.

But, unbeknownst to everyone, an invisible parachute is attached to the back of your car.

Given the competitive nature of the sport, you are unlikely to win many races. And the races you win won’t break any records. The drag created by the ‘chute is holding you back.

Many organizations are driving with an invisible parachute attached to their business. They have a great product, skilled employees and savvy marketers. But, unbeknownst to them, they also have a flawed corporate culture creating drag on their performance. The drag is invisible because they don’t look for it.

How do you know if you have a parachute holding you back? It’s easy: you do. And all your competitors do as well. No one has a perfect corporate culture.

But everyone can work to make their parachute smaller.

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