Getting attention

As things happen to us today, our brain will filter most of it out.

For example, as you read the previous sentence, you didn’t pay attention to the color of the floor, you didn’t notice the background noise, you didn’t smell your coffee, and you weren’t aware of the pressure of your chair on your back.

And as we later recount to someone what happened to us today, we will omit most of it.

“How was your day, honey?” “Oh, great! Sam and I met for lunch and I had the best salad. Then, after work, I went to check out the new gym near the office… leg press machine… then picked up some wine… kids’ homework…”

And whoever listened to our day’s recap will only absorb some of it.

This is just how brains work. They pay attention to what is important to this person at this moment.

It’s helpful to remember this when we attempt to communicate with, or train our employees.

Keep it short. Keep it simple. Make it impactful. Make it useful.

If your employees need to remember something, make them want to remember it. Once they want something, they will pay attention to anyone who offers it to them.

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