There is a cycle that repeats itself in history.
A small group will decry a societal problem, whether it be child labor, racial discrimination, or sustainability. Their arguments will resonate with a larger group, but little will happen at first because the problem benefits the powerful. With time, as more supporters join the ranks, public policy evolves, and laws are adopted to force even the powerful to change their ways. Meanwhile, those who agreed to change before they were forced to do it by law find themselves at an advantage.
Societal problems abound even today. Small groups are decrying them. Their demands might threaten your business. The question is: will you use your power to oppose them (and eventually relent when laws are enacted), or will you position yourself as a true leader?
This post was inspired by this story.