Why are you measuring?

Strathern’s Law states that “when a measure becomes a target, it ceases to be a good measure.”

Seth Godin put it in terms that E&C professionals can appreciate: “As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful.”

Just think of Wells Fargo’s “Eight is Great!”. Need I say more?

If you use metrics at work (and you do), ask yourself why they are in place:

  • Are you trying to identify pain points, and allocate resources to alleviate the pain? Or,
  • Are you trying to change behavior?

If the sole (or primary) purpose of your metric is to encourage or discourage a particular behavior, you may be headed for trouble.

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