The CDC is being criticized for holding only two briefings in 2021.
That criticism is justified. In a crisis, uncertainty adds fuel to the fire. Frequent, accurate and practical information from the authorities can keep things under control.
At my company, in the early days of the pandemic, I noticed an important change. My leadership not only increased the frequency of its communications but also the quality. They not only increased the amount of technical support (for remote work) but also of emotional support (for all employees). Significantly, that effort hasn’t let up yet.
Whether it’s a pandemic or a new gift policy, a change from what was normal requires good communication.
What change are you about to experience at work in the coming weeks? How well will you communicate it?