Illegal and good for you

It is widely accepted that diversity is good for business.

It is true for the small team working on a marketing campaign. It is true for the executives making strategic decisions. And it is true for company boards setting the vision.

Yet, many companies fail to act in their own best interest. Most make no efforts to include in their ranks, and on their boards, members from underrepresented communities.

So “progressive” or “liberal” or “bleeding-heart” legislatures sometimes try to give these corporations a “hand” or a “push” or “incentives”. And, as it so often happens, the courts are right there ready to strike these laws down as unconstitutional.

OK. Fine. We can’t force it on you. But that doesn’t mean it’s bad for you. Perhaps you didn’t notice the benefits of diversity when they were first mentioned in a research papers 40 years ago. Maybe you didn’t read the Harvard Business Review article 20 years ago that summarized all that research. But you probably have seen the benefits of diversity being touted on the cover of Forbes and on the front page of the Wall Street Journal for the last 10 years.

So what are you waiting for? Even the courts agree that diversity is good – it just can’t be legally imposed (in the US).

Go ahead. Beat your competitor to it.

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