It’s election season in the United States.
Driving around your neighborhood, you would notice several small signs, planted in front yards, showcasing the names of citizens running for office.
While you might think that these signs are a waste of money (in the sense that they would not influence your vote), a study showed that they in fact can increase a candidates’ vote shares by 1 to 2 percent.
This fact got me thinking about the ethics and compliance posters that my company uses in our facilities around the world. The posters include the pictures of the local, regional and global ethics and compliance officers that support each specific facility. It also includes their phone numbers, along with the phone number for our confidential reporting channel. Could these posters, like the political signs, increase the percentage of employees reporting wrongdoing? I think so. By 1 or 2 percent? Hard to tell.
But whatever the size of reporting increase, these posters are worth it. If your organization doesn’t use posters, consider creating them. And as this NPR article suggests, keep the message simple to maximize impact.