You might be in the majority after all

We’ve all heard it before: 80% of people believe they are above average.

Here’s another discrepancy uncovered by Princeton University: 80% of Americans support climate action but they think that only 37% of their fellow citizens agree with them.

If we asked employees in corporate America if they think that ethical business practices are important, I bet at least 80% would say yes. But how would they rate their fellow employees? Probably lower, fooling themselves to believe that they are a minority.

People tend not to act when they believe they are in the minority. As a leader, sometimes all you have to do is show your peers that they are in fact in the majority.

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