Let’s say you are a leader who wants to recognize and share an ethical choice made by one of your employees.
One of your options is to make a high-quality video reenactment of the story, complete with testimonies and b-rolls and dramatic music. As you think about the time and money this will require, you have second thoughts. You delay action and, eventually, it doesn’t get done.
Another option is to use a phone to record a short video of you thanking the employee for what she has done. Recording and posting it takes a few minutes, it’s free, and it feels real.
Keep it simple so you can do more of it.