Many E&C professionals struggle to answer the question “How do you measure the effectiveness of your program?”
The research conducted by the Ethics & Compliance Initiative (ECI) offers a simple answer: use employee surveys to measure the following four outcomes of any program:
- Whether employees feel pressure to engage in misconduct
- Whether employees have observed misconduct by others
- Whether employees are willing to report misconduct
- Whether employees fear retaliation for reporting misconduct
You can use the same outcomes to measure the effectiveness of one aspect of your program. Say you want to measure the effectiveness of your E&C training. You can measure these outcomes before and after your training. If the scores go up, your training was effective. If the scores don’t change, your employees might be smarter but their behavior hasn’t changed, which means your culture hasn’t changed, which means your training wasn’t effective.
We are in the business of changing behavior, and there is a science to it.