What is the ultimate promise of an airline?
Comfort? On-time departures? Direct flights? Low prices?
As Ann Skeet reminds us, it’s safety (of course).
In order to create the right corporate culture, an organization must first get its priorities straight.
This is also true of groups within an organization. What is the ultimate promise of finance, legal, HR, etc.?
And what of ethics & compliance?
Once we have the answer, we can get to work.