What are you after?

This post on semiotics by Seth Godin got me thinking.

Can a business leader increase her social standing by being ethical?

Will her ethical behavior increase her sense of belonging with an important group?

If so, what flags, signals or other communications should she use to convey her status?

And if she does all of these things well, will it be enough for her?

Would it be for you?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s