“Can we do it?”
That’s the compliance question. If the answer is yes, there’s a second question.
“Should we do it?”
That’s the ethics question. If the answer is yes, there’s a third question.
“How should we do it?”
That’s the culture question. Different ways of doing something lead to different cultural outcomes.
Where the rule of law is strong, people have recognized the importance of the first question. Where transparency is present, people have learned to ask the second question. And in a world where the means of production are becoming accessible to all, the third question will soon break any organization that ignores it.
The Ethical Leader 