Same words, different meaning

I read The Daily Stoic every morning.

I have been doing so for the last 4 years. The daily meditation I read this morning is the same one I read on August 20th the 3 previous years. It is familiar by now. But because I am not the same person I was one year ago, that meditation offers something new.

Your employees feel the same effect when they hear you speak of the company values. Do not assume that because they’ve heard you speak of their importance in the past that there is no point in repeating the exercise. Your employees are not the same people they were before the pandemic or before witnessing the murder of George Floyd. When you speak of safety and respect today, they don’t hear what they heard last year.