Repurposing long-form content for year-round messaging

A good way to build a personal brand online is to create long-form content on a regular basis, and then splice it and repurpose the shorter pieces on LinkedIn, X, Tick-Tock, etc.

The same principle applies with ethics and compliance messaging. During the year, you’ll update your code of conduct and a few policies – your long-form content. Then you can create micro-messages or micro-learnings based on that content and publish those every week. Surely your code of conduct contains at least 52 “insights” that you can share with your employees, right?

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